How much should business’ prioritise SEO? How much effort should they put towards it? Today we will explore just HOW much SEO contributes to the success of a business.
Search Engine Optimisation is important. It is a vital marketing tool to attract new users. It is a comprehensive algorithm updated by Google continuously to rank websites/businesses based off quality rather than quantity. There are a magnitude of factors that amalgamate the algorithm, in fact, there are up to 200! The key three to focus on are keyword analysis (related keywords to website content); on-page optimisation (content and efficiency of website); and off-page optimisation (external links to your site). These three are a great start to improving a businesses SEO.
So lets get to the numbers. Is it worth spending time on the above 3 factors? Well, a study by Chitika found the top spot of Google to receive up to 33% of the clicks. Compare this to the 5th website on the page – 6.1%. A dramatic drop. Furthermore, nearly 20% of consumers who conduct local searches online make a purchase within a day. Thus, being high on SEO can not only increase the quality of content, efficiency and ranking of your website, but it can improve your turnover rate.
So lets get to the numbers. Is it worth spending time on the above 3 factors? Well, a study by Chitika found the top spot of Google to receive up to 33% of the clicks.
Compare this to the 5th website on the page – 6.1%. A dramatic drop. Furthermore, nearly 20% of consumers who conduct local searches online make a purchase within a day.
UAV Coach
This business utilised a 6-step process to achieve 152,732 visits and an increase in organic traffic by 11,065% in 6 months. So what did they do?
#1 Keyword search: find keywords that have a solid search volume, have a large potential organic footprint, and are relatable to your business.
#2 Content creation: have more -in-depth articles, more up-to-date, provide a better user experience, and have content that is actionable.
#3 On-page optimisation: target keyword placement, secondary keyword variations, multi-media, internal links, site/load speed, and formatting and readability.
#4 Lead generation: create a lead magnet, configure list building tools, set up automatic delivery.
#5 Content promotion: Quora, forum marketing, social media automation, scoop.it.
#6 Link building: reverse engineered competitor link profiles, identified competitor link gaps, pitched weekly roundups, pitched resources/links pages
While these 6 steps are very subtly touched on, they provide an excellent introduction into what it takes for a business. Check out the full article here for an in-depth view.
So, in conclusion SEO is an important tool to increase visitors and sales, but does require constant attention and detail. If you’re going to do SEO you have to do it well. There’s no room for half-hearted attempts on the front page of Google!
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